Mr Fish jackets are made-to-order to the customers exact size specification and style details, in plush velvets, durable denim, and an endless range of unusual fabrics.

From straight-cut to boot-cut, with plain fronts or pleats, Mr Fish trousers can be made in any style, as an individual piece, or paired with a jacket as part of a suit.

Mr Fish began his career in bespoke shirtmaking, and it remains the core activity of the company, offering everything from plain cotton poplins to flamboyant printed silks.

With a reputation for swimming against the tide, Mr Fish did far more than change the sartorial rule book – he tore it up.

The Men's File founder, photographer and author, Nick Clements recently popped into Montagu Square (with his camera) to investigate the relaunch of Mr Fish.

Not only did Mr Fish make the shirts and ties for Michael Caine in the 1969 crime caper, "The Italian Job" - his boutique was featured in the film.

In 1967, Hendrix lived at 34, Montagu Square, in London's West End. The location is the current home of the Mr Fish brand.

The 'Homage To Hendrix' collection of plush velvet tailoring and printed silk shirts, recently released by Mr Fish, inspired Messrs. Mason & Son to trial the core products in a variety of looks that illustrate 'Three Ways to Wear Velvet'.

Dressing top to toe in denim has long been considered a fashion faux pas, but the oft-derided look can be applauded when worn raw and rugged cowboy-style or in polished perfection as a bespoke suit.