mr fish
the story
Mr Fish opened his eponymous Mayfair boutique in 1966, from where he led the Peacock Revolution, creating both the kipper tie and the man-dress - famously worn by David Bowie and Mick Jagger.
His followers included actors, athletes, rock stars and royalty.
articles
A Peculiar Fish
With a reputation for swimming against the tide, Mr Fish did far more than change the sartorial rule book – he tore it up.
Men's File Magazine meets Mr Fish
The Men's File founder, photographer and author, Nick Clements recently popped into Montagu Square (with his camera) to investigate the relaunch of Mr Fish.
Mr Fish: Making a Splash in The Italian Job
Not only did Mr Fish make the shirts and ties for Michael Caine in the 1969 crime caper, "The Italian Job" - his boutique was featured in the film.
Mr Fish: Homage to Hendrix
In 1967, Hendrix lived at 34, Montagu Square, in London's West End. The location is the current home of the Mr Fish brand.
Three Ways to Wear Velvet
The 'Homage To Hendrix' collection of plush velvet tailoring and printed silk shirts, recently released by Mr Fish, inspired Messrs. Mason & Son to trial the core products in a variety of looks that illustrate 'Three Ways to Wear Velvet'.
The Canadian Tuxedo
Dressing top to toe in denim has long been considered a fashion faux pas, but the oft-derided look can be applauded when worn raw and rugged cowboy-style or in polished perfection as a bespoke suit.