Founded in Portland, Oregon in 1910, Jantzen invented the modern swimsuit - transforming an item of utility into an emblem of leisure, athleticism, and allure. Its pioneering knitted designs and the famous “Diving Girl”logo became symbols of freedom and sophistication, synonymous with the golden age of sun, sport, and style on both sides of the Atlantic.

Three decades later, Jantzen’s legacy was immortalised on film when the brand dressed Sean Connery for Thunderball (1965). Sixty years on, its association with James Bond endures... a reminder that true style, like the perfect swimsuit, never goes out of fashion.