From offices in London and the United States, The Guild brings together a distinguished assembly of historic houses, each devoted to the art of bespoke production.
The Aston Martin DB4 driven by Michael Caine as Charlie Croker in the Italian Job (1969) visits 34 Montagu Square - the home of The Guild.
The Guild's members span the full spectrum of sartorial expression: the classic elegance of Anthony Sinclair, the outré flamboyance of Mr Fish, the unstructured ease of Motoluxe, and the contemporary precision of Pope & Bradley. Collectively, they form a brotherhood of craftsmanship, dedicated to dressing the modern gentleman in garments and accoutrements of lasting distinction.
Anthony Sinclair
At the heart of The Guild lies Anthony Sinclair, the Mayfair tailor who created the understated yet assured silhouette known as the Conduit Cut. This pared-down style, with its clean lines and natural drape, defined an era of refined British elegance.
It was the look chosen for Sean Connery, whose Conduit Cut suits accompanied him through every appearance as James Bond - from Dr. No to Diamonds Are Forever. In doing so, Sinclair’s tailoring not only clothed a secret agent, but also cemented a visual language of masculine sophistication that continues to resonate today.
Anthony Sinclair prepares Sean Connery for his role as 007 in the first James Bond film, Dr No (1962)
Mr Fish
If Anthony Sinclair defined classic restraint, then Mr Fish rewrote the rules entirely. Founded in the late 1960s by Michael Fish, the house became synonymous with flamboyance and audacity - pioneering the kipper tie and dressing the boldest spirits of the age, from David Bowie to Mick Jagger. With its outré silhouettes and irreverent detailing, Mr Fish stood at the epicentre of Swinging London, and remains the ultimate expression of individuality, wit, and sartorial rebellion.
Michael Fish in London - the irreverent Mayfair designer whose Mr Fish label dressed the boldest figures of the age in outré elegance (1969).
Motoluxe
Established in the early 20th century, Motoluxe was born of an adventurous spirit, creating unstructured garments for motoring pioneers and Edwardian aristocrats. Its fluid, easy silhouettes were designed for comfort in motion, yet carried an air of effortless elegance that made them equally suited to boulevard or drawing room. Today, Motoluxe retains its unstructured DNA, championing casual refinement with pieces that blend freedom, versatility, and timeless style.
Salvador Dalí at New York Harbour, clad in his alpaca Teddy Bear coat: a surrealist wrapped in unstructured elegance (1936).
Pope & Bradley
Founded in 1903, Pope & Bradley speaks to modernity without severing ties to tradition. Its aesthetic is contemporary, precise, and forward-looking, created for lives lived seamlessly between commerce, culture, and leisure. Pope & Bradley is design with intent: honouring craft, embracing innovation, and expressing confidence in a world that prizes both heritage and progress.
The New Mayfair Edwardians by Norman Parkinson for Vogue (1950)
The Guild
Together, these four houses form the founding members of The Guild — a fellowship of style, where tradition and innovation are not at odds but in dialogue, creating a wardrobe for the discerning modern gentleman.
[Click here to visit The Guild USA]. [Click here to visit The Guild UK & ROW].